Caitlin Clark Bags Historic Wilson Deal Not Seen Since Michael Jordan

WHN | May 21, 2024

The Wilson Sporting Goods Company announced Tuesday its multi-year partnership deal with Indiana Fever guard Caitlin Clark. Wilson and Clark…

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The Wilson Sporting Goods Company announced Tuesday its multi-year partnership deal with Indiana Fever guard Caitlin Clark. Wilson and Clark are set to roll out Clark’s signature basketball collection. The collection serves to celebrate the impact Clark has had on the women’s game and further cement her legacy. 

The first drop of the collection features three different white and gold designs called ‘Three’s up’, ‘Record Breaker’, and ‘Crowd Maestro’. According to Wilson, the three different designs pay homage to her celebration after draining a three from deep, acknowledge Caitlin’s trailblazing achievements and the records she has shattered along the way and her ability to energize crowds wherever she plays, home and away.

WIth this move, Clark joins NBA legend Michael Jordan as the only athletes to have a collaboration with Wilson. 

“Wilson has been with me across some of the most pivotal moments in my career so far, and I couldn’t be more excited to continue driving basketball forward alongside them,” Clark said in a press release. “It feels surreal to have my own basketball collection, and to affect what that means for future generations of athletes.”

Wilson will drop collections throughout the remainder of the year celebrating Clark and her success. 

Wilson and Clark said a key component of the collaboration is making the sport more accessible to youth across the country. To serve this goal, products within the collection will be set at multiple price points, in an effort to ensure accessibility.

In addition to this, Wilson will support the Caitlin Clark Foundation in their goal of uplifting and improving the lives of youth and their communities through education, nutrition, and sport—three pillars Caitlin believes were foundational in her success, according to their website. 

In addition to the ball collection, Clark will have an advisory role with Wilson that will include testing and providing feedback on a range of basketball gear.

“Caitlin Clark is not just a record-setting athlete, but a cultural icon who has had a profound impact on the game,” says Amanda Lamb, Head of Global Brand at Wilson. “We couldn’t be prouder to join forces with her to continue innovating basketball both on and off the court.”

Amara Bullard is a Marketing + Media student at Loyola University in Chicago aspiring to work in basketball operations. 

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